The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]
The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]
According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
Unfortunately, most people in refugee camps across the world are young people. Displaced from their war-torn countries, often for years, there can be little reason for hope. The International Olympic Committee has teamed up with the United Nations and launched special envoys of the UN for Youth Refugees and Sports. Last week, IOC Honorary President […]
Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]
Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]
The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]
For those hoping that skateboarding or even inline, for that matter, would soon be an Olympic sport, the International Olympic Committee (IOC) has punted it in favor the recent short-listed sports, wrestling, baseball/softball, and squash. Last week, in a statement that declares who’s going to make the cut for the IOC Session vote in Buenos […]
Just say no to the “O” movement taking place across a humorous group of street artists and designers to the hardcore rule the IOC always invokes against using the word “Olympic” during the Games or any usage of the rings logo “to protect the brand” has spawned a backlash that’s downright funny. Of course, if […]
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]