Tag: K-Swiss

K-Swiss Moves to Involve Consumers with Re-Branding Process, Brings in DJ Diplo to Collaborate

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In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]

Retail Round-up: American Eagle Doesn’t Soar; Delia’s Slump; J. Crews’ Increase; Billabong’s Acquisition Phase; K-Swiss’ Pop-up Plans

End of summer and back-to-school predictions reveal significant differences in youth culture brands and retailer’s strategies.

Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division

Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.

Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems

Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.

Good Charlotte Members with LA Artist Tal Cooperman Launch DCMA Collective Featuring Designs from Select Street Graffiti Artists, with Music-Inspired Sneaker Line

DCMA collective is a music and art-inspired streetwear brand launched by Good Charlotte members Joel and Benji Madden, along with their brother Josh, and LA-based artist Tal Cooperman. In an interview at Agenda Trade Show in San Diego with Tal, Label Networks TV was able to get the scoop on the new brand, collective, and now, retail space called DCMA located in the heart of Hollywood.

Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008

When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.