The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]
Today, December 9, 2014, Bread & Butter Managing Director, Karl-Heinz Muller, sent out a letter to officially announce that Bread & Butter in January 2015 is cancelled. It’s been a challenging couple of weeks for the European urban contemporary and streetwear trade show that first announced it would tighten down to one hall for January. […]
Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee […]
Bread & Butter is one of the leading fashion trade shows that tends to spark debate and rumors. As a progressive entity, they have pushed boundaries more than any other fashion trade show, and tried to launch consumer days and another show back in Barcelona, only to be met with speculation by exhibitors and the […]
Late-breaking news on Friday evenings are often the most intriguing: Bread & Butter has pulled back on its recent announcement of moving the January fashion trade show to Barcelona. Instead, they’re not going anywhere and will host the show once again in Berlin. No word yet if their plans for Seoul, Korea, are changed for […]
The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]
On Thursday evening, 4th July 2013, the 29th BREAD & BUTTER event ended with an internal Closing Party in Sunset Park on the grounds of the former airport Berlin-Tempelhof and the great mood was reflected by the successful show. Due to the new visitor regulations, the event was of course not the strongest in terms […]
Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]
In an exclusive interview posted yesterday, September 12, 2012 by Sportswear International, more details were revealed as to why Europe’s premiere denim and urbanwear trade show Bread & Butter in Berlin has decided to scale back, eliminating more than 100 brand exhibitors, and why. Editor-in-chief Sabine Kühnl talked to Bread & Butter chief Karl-Heinz Müller […]
Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]