It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]
Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
The World of X Games is a series that features a variety of action sports athletes, including those that have competed in previous X Games and others. This weekend, Saturday, July 26, 2014, at 3 p.m. EST on ABC, the World of X Games will feature top female athletes driving the progression of action sports. […]
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
Three of the world’s best surfers, 11-time ASP World Champion Kelly Slater (USA), two-time J-Bay Open event winner Jordy Smith (ZAF) and 1989 ASP World Champion Martin Potter, visited the Chipembere Rhino Foundation to help raise awareness about the conservation of South Africa’s rhinos and to find out more about the threat of poaching. “We […]
There’s been a lot of discussion about how things are going with Kelly Slater and his new brand Outerknown which is being developed with sustainability at its core. Slater left Quiksilver in April after a 23-year relationship with the once surfing giant. And on Halloween of this year, Bob McKnight retired as the Quiksilver CEO. […]
In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]
The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]
The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]
Kelly Slater has reached a remarkable pinnacle, winning his 66th Association of Surfing Professsionals (ASP) win, and his 8th victory at the notoriously huge wave hotspot, Banzai Pipeline on the North Shore of Oahu, at the Volcom Pipe Pro on February 5, 2014. As an 11-time world champion, Slater knows Pipe and seems to get […]