Tag: Kevin

Rockstar Mayhem Fest Kick-off Brings-out New Gen of HeadBangers, Sponsor Programs, Metal Fashion Inspired by a Ripping Bill with Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Hatebreed

This summer’s hottest metal tour features all the proper mayhem necessary, spiced with pyrotechnics, flash bombs, gore graphics, and the Metal Mulisha. Here’s what went down.

Successful Launch 16 of the Vans Warped Tour Marks Fresh Trends in Sponsorships, Music, Fashion for a New Generation

As the largest, longest-running youth culture music tour and festival ever, it’s always a monumental occasion when Warped hits the road. Here’s what went down.

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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Vans Warped Tour Kick-off Event Illustrates Diverse New Line-up for North America’s Longest Running Tour

Performances by Andrew W.K., Pretty Reckless, Pierce the Veil, Death Punch, and Kevin Lyman’s predictions indicate this summer’s Vans Warped Tour will be the most memorable yet. Here’s what went down.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion

Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

%u201CEndless Bummer” Executive Produced and Co-Written by Warped Founder Kevin Lyman Released by National Lampoon

Debuting in Ventura where it was filmed, this hilarious surf flick will surly be the “Fast Times” of a new generation, especially given its epic soundtrack.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.