Tag: Label

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

Youth Culture Shopping Pattern Changes for the Holidays and Q1 2010 -Fresh Report Illustrates Data Results on Where the Market Plans to Shop Mostly in the Next 3 Months

Recession shopping trends regarding changes in preferences for Malls, Fast Fashion, Vintage/Thrift, Exchange, Online, Direct-from-Brand Sites, Ebay, and other options reveal unexpected results and why certain shopping patterns are emerging.

Mcommerce and the Future of Retail -Label Networks’ Report on Who’s Using Mcommerce Now and Where Things Are Heading Fast

Mobile commerce is already highly utilized in mobile-savvy countries among youth culture as a new generation skips right over the use of computers. Here’s our forecast on who’s using it best and where things are headed. Data from LN’s Fall Youth Culture Study and Japan Youth Culture Study.

Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved

Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.

Google, Facebook, MySpace Continue Scramble to Create a Business Model by Tapping Music Marketshare from Apple

Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.