Once again, VF Corp’s Outdoor and Action Sports divisions are leading the charge for the mega-conglomerate with revenues up 5% to $3.3 billion and Vans up 16% in North America. The Q3 financials released Monday, October 21, 2013 indicate a strong quarter and changes including a 4-to-1 stock split. “VF is at its best when […]
Lee jeans is among several denim brands taking a look at sustainability practices when it comes to their manufacturing process. In addition, they commissioned several creatives to also “rethink” denim and inspired several projects that have taken the concept of sustainability and denim into art including sculpture. NeoChaEdge, a creative agency out of Shanghai and […]
While many brands continue to struggle in this difficult economy, VF Corp., owners of brands such as Vans, The North Face, Lee, Wrangler, Seven for All Mankind, Timberland, and Eastpak, announced yesterday, October 22, 2012, total revenues increase of 14% for the 3rd quarter. “Having achieved yet another quarter of record revenue, gross margin and […]
As soon as Volley launched, UrbanOutfitters.com wanted them. The “Converse” of Australia hits America.
With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.
Emphasis on their Outdoor and Action Sports categories, and international growth indicate where VF expects their greatest market opportunities lie.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.