While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this […]
A unique way to jump back into Levi’s massive archives is to showcase in miniature.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Spending patterns and changes in styles reflect a new market of denim buyers. Here’s the latest.