The latest in the growing trends of wearable technology comes from Google’s Project Jacquard. Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Levi Strauss is the first fashion brand to partner with Project Jacquard towards creating new interactive touch-sensitive surfaces. “Levi’s has always stayed true […]
Levi’s sees the writing on the wall with their latest concept of creating a Tailor Shop that caters to buyers DIY needs for individualism and creativity especially when it comes to denim. Somewhat similar to Nudie’s denim jeans repair shop (which is based on sustainability), the Levi’s Tailor Shop allows denim-heads to customize using Levi’s […]
Streetwear brand leader Supreme has partnered with Levi Strauss for a limited edition capsule collection featuring the Levi’s Trucker Jacket, 501 denim jeans, and a vest. High-end 13 oz. selvedge denim produced by White Oak mill is behind the collection, giving it a rare and sleek look and feel. The Supreme X Levis are available […]
Japan is known for making some of the best denim in the world. Levi’s “Made in Japan” collection is a unique combination that combines local Japanese artists towards creating Japanese boro details, different, deeper, indigoes, and various finishes. Levi’s has announced that it will bring its Made in Japan collection worldwide, rather than just available […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
Story and photos by Tom Wallace and Kathleen Gasperini There’s no question that Liberty Fairs, now in its 4th show, reminds those of us in the fashion industry of the early days of Project. The show, which was launched by Sam Ben-Avraham, the original founder of Project, has made his latest incarnation of a trade […]
Sustainable solutions are key business strategies for many of the top global leading brands targeting youth culture these days. As we’ve noted in our various Sustainability and the State of the Future Youth Culture Studies, sustainability issues are vitally important to a new generation of young people who have grown-up with recycling as a part […]
From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]
Levi’s continues its efforts towards sustainability, and like many brands, has been leading the charge in taking an organic look at what shapes the denim and fashion industries. Today, October 16, 2012, they announced their new collection of denim called Waste<Less that basically incorporates post-consumer waste, specifically recycled plastic bottles and trays into 1 pair […]
Ironically, as the level of lawsuits in copyright infringement cases in youth culture fast-fashion continues to rise as more brands are suing and copying in an all-out war in our graphic-centric period of time, so too has the slow fashion movement gained momentum among various brands as the rise in craftivism takes centerstage. Levi’s Made […]