Tag: lifestyle

Billabong’s Partial Sell of Nixon Generates $285 Million Towards Debt Payment—Plus, The Changing Tide of Action Sports

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Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]

Kelly Slater Wins Historic 11th ASP World Title at Rip Curl Pro Search in San Francisco

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Pro surf season is in full swing with Vans Triple Crown starting in Hawaii, ASP Rip Curl in San Francisco, and incredible surfing pushing the sport in new ways.

Sports to Learn -Understanding Top Sports Youth Culture Aspires Towards, Means New Directions in Lifestyle Associations

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Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.

Skateboard Culture’s Public Domaine Show in Paris at La Gaite Lyrique Brings Art, Video, Pros, Music, Lifestyle to the City

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With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.

Billabong X Universal Music Group; Billabong X Modern Amusement

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Billabong’s on a roll, now with new partnership with Universal Music and license deal with Modern Amusement.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.