Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.
One of several specific trends emerging from the fashion trade shows last week include a new, more extreme take on Americana fashion providing a unique angle within heritage.
Heritage and Americana takes new heights in trending, but there’s more. So much more.
As trade shows continue to evolve, two of the largest in the United States, have created some interesting new concepts, events, and programs.