Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]
Why should we care about denim going green? Because this is the foundation of streetwear and youth culture fashion. First, during Texworld in Paris from February 15-19, 2016, according to Sportswear International, François Girbaud and Pakistani denim mill Naveena Denim Ltd (NDL) announced their new collaboration. Girbaud was once the brand of the 80’s and […]
While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]
Yesterday in London, Hannah Jinkins was announced as the winner of the H&M Design Award 2016. Jinkins, a graduate from the Royal College of Art, London, was selected from eight finalists by an international jury that included amongst others Kate Bosworth, Olivier Rousteing and Nick Knight. As the H&M Design Award winner, Jinkins receives a […]
The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]
The World Snowboard Tour has released their season’s calendar today, October 21, 2015, with a range of events, ending up with the World Snowboard Championships in Yabuli, China, March 16, 2016. Included this year in the WST Elite Calendar will be Big Air at the GRAND PRIX DE RUSSIE and Slopestyle at the GRADVALIRA TOTAL […]
Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
During this past weekend’s United Nations meetings on global sustainability, International Olympic Committee (IOC) President Thomas Bach praised the inclusion of sport in the post-2015 Sustainable Development Goals (SDGs), calling it a historic moment that recognizes the important role that sport plays in promoting healthy lifestyles, education, peace and social inclusion. “Sport is natural partner […]
TTR and the WSF will host the World Championships of Snowboarding in Slopestyle, Big Air and Halfpipe. Backing up the success of the Oslo World Champs, China is out to prove to the world just what a future they have in their new market of snowboarding especially now that they have the Winter Olympics in […]
The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]