Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Tag: marketing
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Gloomy Back-to-School for Retailers, Especially on Cusp of Q2 Low Performances by PacSun, American Eagle, Others
Changes in shopping patterns among youth culture as recession barrels in greatly effects second half predictions for 2011.
Abercrombie & Fitch Reports 64.4%, but Asks The Situation from Jersey Shore to Stop Wearing Their Stuff
On the day A&F reports incredible net gains, they’ve also come under fire for offering up money for a celeb to not wear their apparel based on image issues.
Motocross Freestyle Packs In Fans As Top Global Riders Perform Amazing Feats in X Games 17
Once shunned as un-motocross-like, the freestyle event at X Games is now one of its biggest draws. Here’s why.
Streetwear Round-up: Paul Gomez Leaves Hurley for Podium; HUF Shutters Fairfax Store; Black Diamond Takes Over Carhartt Footwear License; Comune Official Statement
Many changes have taken place in action sports and streetwear in the past few weeks. Here’s the latest.
H&M Announces Another Game-Changing Collaboration -Versace
One of the world’s most legendary names in fashion is the next fast-fashion retailer’s muse. This will be exciting.
Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami
Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale
Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.