Tag: marketing

The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

As part of the upcoming Conflux Festival in NYC this weekend, this device which uses QR codes, re-examines how public space can be redefined as an urban media platform.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Advertising Gets Friended in Social Media as Key Source for Connecting with Youth Culture, New Study Reveals

Excerpts from Label Networks’ Fall Youth Culture Study 2010.

Urban Decay, the Latest in a Series of Brands Jumping On the QR Code Wave of Advertising and Brand Messaging in Youth Culture

QR codes are catching on as the new interactive format using mobile technology, creativity, and genius.

Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More

Label Networks’ highly anticipated Fall Youth Culture Study goes live.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.

Action Sports / Footwear / Marketing/Advertising / Skateboarding / Sneakers/Footwear / Sponsorship / Sports / Streetwear
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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.

Trespass: A History of Uncommissioned Urban Art -New Book by Creators of Wooster Collective with Intro by Banksy to Be Released Soon

This isn’t just another graffiti or street art book. Based on unique themes created by writer Carlo McCormick and a team of urban art aficionados, this book is a keepsake on why street art is taking place across the world.

Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID

These recent collaborations feature creative new marketing concepts and brand awareness in formats that are truly inspirational.

Tag: marketing

The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

Urban Decay, the Latest in a Series of Brands Jumping On the QR Code Wave of Advertising and Brand Messaging in Youth Culture

Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

Trespass: A History of Uncommissioned Urban Art -New Book by Creators of Wooster Collective with Intro by Banksy to Be Released Soon

Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID

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