Action Sports Conference by Group Y, Presented by Fuel TV Brings Industry Heavyweights Together Resulting in New Ideas and Constructive Criticism on Ways to Grow the Industry
Revealing insights from top brands, managers, marketers, and non-endemic leaders made for an interesting second annual ASC event in Huntington Beach, CA.
Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.
With a million users already, Colonial Lifestyle Plus GPS Game by Colpol has tapped into a new way to get smart phone users in Japan traveling to various locations, among other things.
Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.
Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.
Performances by Andrew W.K., Pretty Reckless, Pierce the Veil, Death Punch, and Kevin Lyman’s predictions indicate this summer’s Vans Warped Tour will be the most memorable yet. Here’s what went down.
