Tag: marketing

Graffiti and Street Artists as Cultural Heroes and the Rise of Culture Jamming

The growing fanbase of artistic underdogs hasn’t just captured this generation’s hearts, but are becoming increasingly attractive to corporate branding and marketing strategists.

Changing Preferences in Music Venues, Formats, and Shows Quantify Where Things are Headed Not Only for Future Live Music Draws, but Sponsorship Opportunities

A new generation of music fans are demanding significant changes in where and what format works best for them.

Street Artist Shepard Fairey’s Iconic Image of President-Elect Barack Obama Graces the Cover of Time Magazine’s”Man of the Year”

How a street artist tapped into the power of the masses, inspired a new generation, and captured the attention of a new President.

MTV Takes a Hit with Massive Lay-offs; Rhapsody Closes NY Office in Viacom Job Slash Strategy; Tribune Declares Bankruptcy

Media company re-orgs take it’s toll with hundreds laid off in a week. What this means for the entertainment industry.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Understanding Top Humanitarian Concerns in Youth Culture to Introduce New Philanthropic Strategies Can Bring Brands Back to Life

Holiday season during economic hardship may be the best time to revisit philanthropic branding strategies to build cred with a new generation. Label Networks’ data shows what’s most important.

Brand Messaging:”What do you think are the best ways for a non-profit organization to help get their message across?”

Label Networks’ Humanitarian “Green Marketing” Profile Report reveals what’s good for non-profits tends to work best for for-profits as well when it comes to reaching youth culture.

Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities Changes by Demographics

Fresh data and analysis being released for Label Networks’ Spring Global Youth Culture Study 2008 indicates great changes in communication and networking patterns among 13-25-year-olds in North America. In this story, we concentrate on the usage patterns of young people when it comes to Social Networks and Updating one’s Personal Profile Page.

WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press

We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.

Youth Culture and the Power of Politicians, Plus Top Humanitarian and Environmental Heroes and What That Means for Future Forecasts

The perception of politics and “leaders” has changed in America and elsewhere around the world when it comes to youth culture. Label Networks’ fresh data reveals latest shifts in perceptions of politics, government, humanitarian and environmental leaders.