Fast-fashion retailer H&M is coming off another strong quarter with sales including increased by 14% in in June 2015 compared to the same month the previous year. They’ve also just announced that their new Holiday campaign will feature Katy Perry. Katy, who got a significant boost after being on the Vans Warped Tour years ago, […]
There’s a lot of interesting news coming from Nike these days, starting with the announcement that co-founder and Chairman Phil Knight plans to step down and is hoping for Mark Parker, CEO, to replace him. This came on the heels of their latest financial news that its annual profits rose 22% to $3.27 billion, and […]
Levi’s sees the writing on the wall with their latest concept of creating a Tailor Shop that caters to buyers DIY needs for individualism and creativity especially when it comes to denim. Somewhat similar to Nudie’s denim jeans repair shop (which is based on sustainability), the Levi’s Tailor Shop allows denim-heads to customize using Levi’s […]
H&M has revealed their next designer collaboration with Balmain from Paris, and did so with significant panache during the Billboard Music Awards last weekend. Called #HMBalmaination, Balmain, a veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, has grown into a global pop-culture phenomenon. He and his friends Kendall Jenner and […]
The voting process is now open for presentations to take place during SXSW Eco, October 5-7, 2015 in Austin, TX. Once again, Label Networks is in the running for presenting on our latest analysis and research regarding youth culture and issues of sustainability. Our first presentation concept: “Turning 15 in 2030: Reaching a New Youth […]
Jeep’s now on board as the official global automotive partner for the World Surf League (WSL). Announced Tuesday, Cinco de Mayo, 2015, the Jeep brand and the World Surf League (WSL) said it was a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the […]
After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]
Label Networks’ 15th Annual Spring Youth Culture Study reveals insights into how 13-25-year-olds think and act on a variety of topics ranging from fashion to social networking, lifestyle influences, sneaker culture, spending patterns, influences, and preferences. In this story, we take a look at the results to a specific question regarding changes in shopping patterns […]
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
Kassia Meador has quickly become known as one of the most outspoken advocates for surfing and environmental change among top surfers in Southern California. Just after exhibiting her very cool collection of women’s wetsuits at the new women’s trade show, AXIS, in New York last month, she has announced the launch of her brand KASSIA […]