Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]
The world of professional surfing has come to a close for 2014 with some of the best waves and competition in surfing history. Young guns such as Julian Wilson and Gabriel Medina are stepping-up, replacing surf pros like Mick Fanning and 11 time Association of Surfing Professionals (ASP) Champ Kelly Slater, and making way for […]
According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]
Streetwear brand leader Supreme has partnered with Levi Strauss for a limited edition capsule collection featuring the Levi’s Trucker Jacket, 501 denim jeans, and a vest. High-end 13 oz. selvedge denim produced by White Oak mill is behind the collection, giving it a rare and sleek look and feel. The Supreme X Levis are available […]
Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
SXSW Eco has announced their latest round of new speakers and panelists for the upcoming SXSW Eco conference October 6-8, 2014 in Austin, TX. Label Networks is among the invited presenters featuring our topic: #TheSustainables: Youth Culture’s DIY Future. In addition, we’re pleased to announce that Label Networks’ President, Tom Wallace, and Senior Vice President, […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]