Banksy’s been busy as illustrated through his latest releases on his website, illustrating the irony of art and communication. From the ballerina on a strong on the back of a picture, to font fatalities, it’s always fun and actually rather important to see what this notorious artist is up to. From advertisers, marketers, to filmmakers, […]
Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
The crossover of street art into inspiring creative advertising is a subculture we define as culture jamming and one that not only provides a sense of relief and humor to the trials of everyday life, but clever ways of reusing urban public spaces to be seen in completely different ways. One of our favorites currently […]
The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]
On February 3, 2012, Antenna Magazine posted not on their front page but rather, on their tumblr account, that they were done. “After five years filled with traveling, amazing people and more laughs than should ever be allowed in a work environment, we’re sad to say that ANTENNA has been folded. We are proud of […]
On the cusp of several changes taking place in the sport of surfing, here’s the latest about the shift in the qualification process for the Association of Surfing Professional’s World Tour for 2012. Announced today, January 24, 2012, the ASP Board of Directors has voted to ratify several refinements to the ASP World Tour and […]
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Sparks of Societal Change are in the Air. Protests, College, Eco Solutions.