While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
A quintessential icon of youth culture conclusively illustrates what it takes to capture a global marketplace today.
Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.
Since September 11, 2001, Label Networks has been tracking youth culture markets of 13-25-year-olds across North America (and later, Europe, Japan, and China) about top future concerns to get a sense of the mindframe of the marketplace. Released today in our Fall Study 2008, results reveal the greatest changes in 7 years, indicating a cultural shift under way.