Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.
Tag: media
Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art
Fast-fashion Giants Uniqlo and Hennes and Mauritz Create More New Initiatives That Provide a Certain Style of Leadership in Fashion and Retail
Summer Youth Culture Study Provides Fresh Insight on Digital Lifestyle Trends, Technology, Cell Phones, Changes in Spending, Retail, Shopping Patterns, Fashion and Music Lifestyle Influences
Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
Connecting with Chinese Youth Culture -The Creative Crossover
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.