Tag: media

Uniqlo’s 88 Colors From Shanghai to the World Campaign Once Again Re-defines the Retail Experience

Following Fast Retailer’s, Uniqlo is a must for anyone interested in leading-edge ideas in retail, online marketing, and fashion trends.

Internet: How Do You Typically Find Out About New Websites?

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Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.

Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab

Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

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Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

How Burberry Re-Invented Itself, and Gained Cred with a New Generation

Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

Uniqlo Tunes, a Musical Blog Widget, Adds Heat to the On-Fire Collection Called HeatTech

Described as the “pronoun for winter,” the outdoor industry should take note of Uniqlo’s HeatTech campaign, which combined with their new musical blog, makes an addictive online shopping experience, whether you actually buy it or not.