Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed
Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.
The Virtue Trade Show Review: Where MMA, Freestyle Motocross, Tattoo Culture, Art, Music Crossover, Bringing the Growing Fashion Subculture to the Mainstream
MMA, Ultimate Fighting, Motocross, and fashion take center stage at the debut of ASR’s new show called Virtue. Label Networks was there to capture the dark glam coming that’s created an entirely new subculture of its own.
Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.
