Tag: motocross

X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows

Action Sports / Entertainment / Events / Skateboarding / Sponsorship
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X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.

Action Sports / Entertainment / Events / Skateboarding / TV
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While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.

Action Sports Retailer Trade Show Folds, and Talk of a New ASR Already in the Works–How the Industry Has Reacted and What This Means, Really

Action sports organizations are lining up with statements, positioning, and talk of a new trade show. Label Networks weighs in.

Action Sports / Entertainment / Fashion / Footwear / Marketing/Advertising / Skateboarding / Sneakers/Footwear / Snowboarding / Sponsorship / Sports
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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans

Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.

X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent

A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Tag: motocross

X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows

Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally