Last week the International Mountain Bicycling Association (IMBA) held an important press conference on the fate of mountain biking on federally managed wilderness. Their planes included a very strong advocacy position. Mike Van Abel, IMBA’s President and Executive Director stated, “After thoughtful deliberation and careful consideration, including conversations with many partners and stakeholders, IMBA’s board […]
Ski and snowboard resorts continue to consolidate (just last month, Vail Resorts announced it had purchase Park City), this time with the announcement from Mammoth Mountain Ski Area that is is purchasing Southern California’s Big Bear Mountain and Snow Summit. Here’s more: Mammoth Mountain Ski Area, owner of Mammoth Mountain and June Mountain, announced today […]
On Sunday night, January 19, 2014, after the final Mammoth Grand Prix, a qualifier for snowboarders hoping to make it to the Olympics, the results were in. The 2014 USA Olympic Snowboard Team which includes Halfpipe and Slopestyle, is an American dreamteam and will be a dominate force to watch during the Olympics in Sochi, […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]