Tag: Mulisha

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

Action Sports / Communication / Marketing/Advertising / Music / New Media / Streetwear / Trends
No Comments

Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

ASR Fashion Trade Show’s Many New Endeavors Give Optimistic Vibe Amidst Cautionary Business Realities and Inevitable Changes in Action Sports

Admittedly later than they would have liked, ASR’s Fall Show took things in stride with many new features but change is on the horizon.

Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion

Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.

Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed

Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.

Women’s MotoX Event Success in X Games Pumps the Sport to New Levels and Possibilities for Fans, Sponsors, and Female Athletes

Women’s MotoX continues to break barriers and based on the high-level of performances at the X Games including big air tricks, is certain to grab to the attention of a slew of new sponsors, promoters, fans, athletes, and possibly even the Mulisha.