Tag: music

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack

Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.

Action Sports Round-up: Judging Shaun White -Olympic Challenge; Tony Hawk Paris Show; Billabong Buys Swell.com; Volcom Pipeline Debut; Reef Hawaiian Pro; Hot Topic Hopes for New Moon Bump; Zumiez Results

Exciting and challenging times for action sports, depending on whom and what you look at. Here’s a round-up of the latest highs, lows, and upcoming challenges of the industry.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.

Youth Culture Shopping Pattern Changes for the Holidays and Q1 2010 -Fresh Report Illustrates Data Results on Where the Market Plans to Shop Mostly in the Next 3 Months

Recession shopping trends regarding changes in preferences for Malls, Fast Fashion, Vintage/Thrift, Exchange, Online, Direct-from-Brand Sites, Ebay, and other options reveal unexpected results and why certain shopping patterns are emerging.

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

The Dead Weather Takes the World by Storm (and the Rise of Uber Bands)

When Jack White’s The Dead Weather blew through LA, their novelties shop, theater, and Horehound performance set a new bar for pop-up merch and event experiences. Bet on new uber bands to be a part of the music future.