On April 7, 2015, at the downtown Los Angeles Club Nokia, America’s longest running music tour, the Vans Warped Tour presented by Journey’s, hosted its annual sponsorship summit followed by a kick-off party featuring the diversity of what to expect from this summer’s line-up. Amazing performances were showcased by Bebe Rexha, As It Is, Candy […]
And the nominees are… Rock music’s newest and most popular awards show, the Journeys Alternative Press Music Awards, fueled by Monster Energy Drink, has announced this year’s headliners, award categories and nominees, as well as voting information, ticketing, broadcast details, sponsor partnerships and more. The APMAs take place on July 22 at Quicken Loans Arena […]
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
Nylon co-founders Marvin Scott Jarrett and Jaclynn Jarrett are at it again, creating a targeted media platform, this time for young girls called PopularTV. The media platform includes a series of videos by various people that tap into the YouTube generation of viewers. Hayley Williams from Paramore is a part of the package. Starting on […]
Little was known about the fact that Karmaloop, the Boston-based streetwear ecommerce site that everyone strived to replicate or be a part of, was on the verge of bankruptcy. Launched by Greg Selkoe 15 years ago, it became one of the predominate sites for leading-edge streetwear brands. It also showcased Karmaloop TV at various trade […]
H&M will once again be returning to Coachella, not only as a sponsor, but even more so with the actual collections they’re pumping out right now for the upcoming summer festival season which starts, of course, with Coachella, April 10-12, and again 17-19, 2015. ‘70’s inspired apparel, loose-fit tops, cut-offs, dresses, sun hats, and a […]
The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]
Rock chic is always in style of when it comes to youth culture fashion, and the latest Fall Collection from Hot Topic, which launched last week, the Joan Jett X Tripp NYC collaboration, is already making waves in the scene. Hot Topic, as we’ve seen in our Youth Culture Studies, continues to be an important […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]