Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]
Just as video gaming art scenes and character fashion designs are gaining a foothold in the art and fashion worlds, music for video game music has taken a great leap forward as a growing genre in pop culture for young musicians and a growing field of study in top music universities. According to the Entertainment […]
Collaborative entertainment is moving fast into the mainstream and with actor, director, writer Joseph Gordon-Levitt’s new show, HitRecord on TV, which premiered the first three episodes at the Sundance Film Festival in Park City, UT, last week, the future of entertainment will never be the same. While Gordon-Levitt is also well-known for his acting in […]
While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]
The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]
The Japanese-based fast-fashion giant Uniqlo has tapped Dakota Fanning and British singer-songwriter Tom Odell for their Spring Collection. As we noted last week, the retailer continues to pave its way into the hearts of the U.S. and UK youth culture markets, especially with their “lifewear” clothing, unique apps, and online campaigns that make the brand […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
Young people continue to rise-up for change through art and music, and MTV-U has captured this effectively in a new 6-part series called Rebel Music. Utilizing short videos to showcase changes being made in Israel, Palestine, Afghanistan, Mexico, India, Egypt, and Mali, the series shows how powerful art and music can be towards creating an […]