One of the best ways to spread the word about global warming and to gather future support for more sustainable living towards combating climate change is to reach future consumers, namely, global youth culture via music. The Artists Project Earth (APE) and World Bank’s Connect4Climate (C4C) collaboration is doing just that, most recently by joining […]
As the Vans Warped Tour 2013 moves into entering its 19th year, making the tour the longest running music tour in history and definitely one to watch when it comes to youth culture trends, sponsorship, and up-and-coming artists, it’s undergone a variety of interesting themes, including Punks In Space, Lucky 13, Island of the Misfit […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]
When it comes to favorite footwear, the majority of 13-25-year-olds across the United States will name a sneaker brand over a footwear brand which is why understanding sneaker culture, including blogs, is of importance for this marketplace. In this story, we take a look at fresh data from Label Networks’ Fall Youth Culture Study 2012 […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
Our DIY generation has given way to an EIY movement whereby Earning It Yourself is at the basis of why more young people today are moving into crafting and appreciating the art of the handmade more than ever before. This isn’t about your grandma’s sewing but more about appreciating heritage, understanding that quality is more […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and […]