The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
Tag: new
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands
Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary
Trade Show News: Compass Gives Upscale Sneaker Footwear Brands a New Show; MAGIC to Launch ECOllection; Bread & Butter BarcelonaAttracting More Core American StreetFashion Brands
Given that sneaker culture and footwear in general is such a vital part of fashion particularly when it comes to street and contemporary fashion, it’s amazing to us that the old-school trade show, WSA, hasn’t gotten a facelift in years. Now, however, it’s got competition: Compass is the new directional trade show for high-end sneakers and top tier footwear created by BPMW, the founders of another very cool, intimate trade show in NYC called Capsule.
Mama Clothing is One of the Few Streetwear Labels for Women on the Market Today -Check-out What They Have to Say About their New Collection, Collabs with New Era, TooFly, Adidas, the State of the Women’s Streetwear Industry
Mama Clothing, founded and designed by Gabriella Davi-Khorasanee, is one of the few women’s streetwear brands on the market today -even though ironically, there is a growing demand for this type of apparel. What makes Mama unique are many things, including how Gabriella goes about choosing her inspiration and researching her designs before releasing them.
Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL
Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.
3sixteen Tops the Charts as a Brand That Transcends”Streetwear” Through Quality, Timeless Designs, Attention to Construction
When we first met up with the 3sixteen guys, Johan out of LA, Andrew out of New York, and designer Jeff Hamada at their booth deep in MAGIC’s South Hall area last season, it was a little strange that they were there. For one thing, the 3sixteen collection looked as though it could transcend into, as Bread & Butter Barcelona would put it, “Urban Superior” rather than amidst the usual street fashion fare. Beautifully cut outerwear jackets in textured wool, flannel tapered tops, clean denim, and T-shirt graphics representing inspiration from a variety of sources, including religious references, were attention-grabbing and seemed a step-up and out of where streetwear currently stands today.