Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.
Capsule Fashion Trade Show Provides an Alternative to Designer-Streetwear and Contemporary Lifestyle Apparel, Footwear, and Accessories in Vegas, New York, and Paris
Once a niche trade show, Capsule continues to attract brands moving in new directions and buyers interested in a cross-section of street, contemporary, and designer brands.
Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.
Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.
Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?
Sundance Film Festival Wrap-Up: Films that Will Impact Youth Culture Most, from Kristen Stewart and Dakota Fanning’s”The Runaways” to Street Artist Banksy’s”Exit Through the Gift Shop”
Often it’s NOT the winners of the world’s most popular indie film festival that set new trends in motion, but rather, ones that relate to youth culture via music, art, love, social networks, and the environment. Fresh from Park City.
Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.