The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Evolution of retail landscape continues with interesting acquisitions, financial reporting. and new collections hoping to match economic changes in youth culture markets.