Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]
Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.