It’s a big day, literally, for the surfing world today, Wednesday, February 10, 2016, as the Quiksilver in Memory of Eddie Aikau, a WSL Specialty Event, is called ON at the world-renowned Waimea Bay. This will be the ninth time this prestigious event has ever run in its storied, 31-year history. The best big wave […]
Some interesting new shifts are taking place at VF Corporation, owners of The North Face, Timberland, Vans, and other brands. Steven E. Rendle, 55, has been appointed President & Chief Operating Officer at the company and has been elected to VF’s Board of Directors. He will report to Eric Wiseman, VF’s Chairman and Chief Executive […]
The world of professional surfing has come to a close for 2014 with some of the best waves and competition in surfing history. Young guns such as Julian Wilson and Gabriel Medina are stepping-up, replacing surf pros like Mick Fanning and 11 time Association of Surfing Professionals (ASP) Champ Kelly Slater, and making way for […]
VF Corporation released their Q2 financials today and the Outdoor and Action Sports segment of the conglomerate is leading the way. Overall, revenues were up 8% to $2.4 billion, with Outdoor and Action Sports up 16% overall. This included and 11% increase in The North Face® brand revenues, a 21% increase in Vans® brand revenues, […]
Kelly Slater has reached a remarkable pinnacle, winning his 66th Association of Surfing Professsionals (ASP) win, and his 8th victory at the notoriously huge wave hotspot, Banzai Pipeline on the North Shore of Oahu, at the Volcom Pipe Pro on February 5, 2014. As an 11-time world champion, Slater knows Pipe and seems to get […]
In what’s become known as the crown-jewel of surfing, the Billabong Pipe Masters is one of the most highly anticipated surfing events in the world. Not only does it gather the top surfing pros from around the globe and industry elite, but the location, the Banzai Pipeline on the North Shore of Oahu, is known […]
As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.
Emphasis on their Outdoor and Action Sports categories, and international growth indicate where VF expects their greatest market opportunities lie.
Many youth culture retailers are figuring out new ways to stay profitable. Here are the ones on top.
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.