Tag: NYC

Project New York Brings Creativity, Commerce, Contemporary Fashion and the Art of Craftsmanship”To-Gether”

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New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.

The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

As part of the upcoming Conflux Festival in NYC this weekend, this device which uses QR codes, re-examines how public space can be redefined as an urban media platform.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

NYC Pop-up Round-up: Pop-up Dumpster Pools on Park Ave.; Pop-up Pop-Tarts in Times Square; Pop-up Pot Plants in Brooklyn

Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.

Billabong’s Design for Humanity Featuring a Surf Fashion Runway Show, Fischerspooner, Kid Sister, Live Art, and Charity Rocks the Paramount Backlot Studios

In its 4th year, DHF raises money for another worthy cause -Invisible Children -while creating a memorable event that combines many aspects of youth culture lifestyle.

MAGIC, S.L.A.T.E., and Street Fashion Trade Shows Indicate that Urban Has Taken the High Road and Street Contemporary Means More than T-shirts and Sneaks

Label Networks bi-annual review of MAGIC and its sub-shows bring together a dynamic change in fashion, as MAGIC itself split into 2 campuses to further attract its retailer and buyer base.