Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]
Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]
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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.