The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
The Amazon Clothing Store marks yet another move in the direction of fashion’s online destination, and it has created a huge sense of concern in the industry. First, as the 5th largest most-visited site (after Facebook) it’s got a following, whether people actually buy there or not. Among youth culture today, Amazon is synonymous for […]
It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]
Backpacks in the traditional sense are getting a make-over these days as new “heritage” brands and streetwear are turning to creating their own versions of this key utilitarian accessory. No longer the territory of a monopolized few, the standard schoolyard Jansport, or even super-techy versions with built-in music listening device pockets and secret headphone holes, […]
The beleaguered American Apparel, one of the most high-profile vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel in the world, and a top favorite among youth culture, announced preliminary sales for the month ended January 31, 2012. The company reported total net sales increased 14% to $41.4 million. For the same period, […]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]