Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.
Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.
Retail Round-up: Japan Spending Slowdown Hits Retailers Like Uniqlo; H&M Hit by High Cotton Prices; American Apparel Warns of Bankruptcy; Urban Outfitters Falls Short; Adidas X Justice Collab is Cool
Retail Round-up: Nike’s Stock Drops, Effected by Higher Production Prices; Hot Topic Transitions with New CEO, plus Where Nike, Converse, Hurley and Hot Topic Now Stand Among Youth Culture Preferences
When you go into a store to buy clothing, what influences you the most in your purchasing decisions? -Fresh Data from Label Networks’ Spring Youth Culture Study 2011
As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.
Japan Round-Up: Tokyo Girls Collection 2011 Attracts 25,000, Partners with Google for Live Stream; X Japan’s Yoshiki Brings Marilyn Manson to Walk Runway for Yoshikimonos Collection
Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals what’s re-shaping mobile strategies and how best to reach today’s new target market.