Press Release: Fall Youth Culture Study Reveals New Market Trends in Fashion, New Media, Advertising, Sponsorship Effectiveness, Technology, Sports, Spending, and More
Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.
Retail’s 2nd quarter results indicate consumers are not spending but innovative strategies such as what’s taking place with video gaming may just work.
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size (despite the down economy) continue to shape global economics and opportunities.
Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
