Why should we care about denim going green? Because this is the foundation of streetwear and youth culture fashion. First, during Texworld in Paris from February 15-19, 2016, according to Sportswear International, François Girbaud and Pakistani denim mill Naveena Denim Ltd (NDL) announced their new collaboration. Girbaud was once the brand of the 80’s and […]
Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]
At the World Economic Forum in Davos in January, 2015, former U.S. Vice President Al Gore, Williams and producer Kevin Wall said they are putting together a music event, dubbed Live Earth — Road to Paris, to build support for protecting the climate. The Live Earth locations include China, Sydney, Cape Town, Rio de Janeiro, […]
This is one of the more interesting documentaries on fashion influences and scene during the growth of hip-hop in the early days. Produced by Nas and directed by Sacha Jenkins, “Fresh Dressed” taps into the best talents in the biz and how fashion shaped the industry, including Kanye West who talks about why he wanted […]
Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]