Tag: Pool

MAGIC and Project Fashion Trade Shows to be Held Together at Mandalay Bay with Addition of a Footwear Platform

With MAGIC and Project now together and at a different location, it’s an indicator of where things are right now for the fashion industry overall.

MAGIC, S.L.A,T.E., Street, Punk, MMA Fall Trade Show Proves Mix of Eras and Attitude Can Create the Most Intriguing New Fashion Trends

Label Networks’ review of MAGIC indicates that fashion designs from the streets inspired by music and the trenches of the economy can result in a culture-clash-up ripe with fresh designs.

ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options

Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.

Pool Fashion Trade Show Reflects Unexpected Upbeat Mood as Art-Inspired Designers and Boutique Buyers Explore New Options with High-Volume Traffic

Pool continues to show that trade shows can stand apart -even if it’s within the same hall as others -based on the quality and uniqueness of its exhibitors and buyers.

Trade Show Update Part 2: MAGIC Adds Premium Women’s and Drops Runways; Meeting Rooms Increase at ASR; Agenda Picks-up a Few; Bread & Butter Introduces a Flea Market and Gumball Rally

Fashion trade shows continue to re-invent themselves as the run-up to the new season begins.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts

Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.

MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On

Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.

Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL

Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.