This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.