Story and Photo by Tom Wallace and Kathleen Gasperini Outdoor Retailer at the Salt Lake Palace, UT, is the premiere outdoor trade show in the U.S., which featured 1,036 exhibitors, and an estimated 22,000 attendees over the course of 4 days running from January 20-24, 2015. Key themes this winter included the usual technical outerwear […]
Tag: Prana
Outdoor Retailer Trade Show Features Refreshing Themes Including Urban and Modern Outdoorsman, Twists on Heritage, and Fashion Representing a New Kind of Buyer
PrAna Purchased by Columbia Sportswear for $190 Million
As activewear, particularly yogawear, continues to grow among a new generation keen on yoga and wearing sustainable brands, more brands are entering this space and doing well. PrAna, a leader in lifestyle activewear, yogawear, and sustainability, announced on April 29, 2014, the acquisition by Columbia Sportswear Company for $190 million. Columbia, which also owns Mountain […]