Tag: Project

Trade Show Update Part 2: MAGIC Adds Premium Women’s and Drops Runways; Meeting Rooms Increase at ASR; Agenda Picks-up a Few; Bread & Butter Introduces a Flea Market and Gumball Rally

Fashion trade shows continue to re-invent themselves as the run-up to the new season begins.

Trade Show Round-up: Bread & Butter’s Director Creates Offshow 14 oz. in Berlin; Agenda Debuts New Brands; ASR Drops Holiday

Fashion trade shows in street, denim, urban, and action sports re-align and debut changes for 2009.

Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems

Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.

Bread and Butter Barcelona Reveals Trade Show Sections, Graphics, Themes, and the BB Bible of Brands

The fashion trade show by which others are measured, Bread & Butter Barcelona reveals new plans for 2009 in themes and graphics.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Rubber Duck’s Combine BAPE Colors with Sneaker-like Uggs for Original Footwear Style That’s Captured the Attention of Fashionistas Across Europe

Footwear break-throughs in style are not always easy to come by, but when we checked out Rubber Duck, the footwear brand created by Eik Braun Ottosen from Copenhagen, we knew we’d found something original, and at the same time, rather funny. Jim Shuben, formerly from WESC and now with Rubber Duck, explained that Eik was a young designer of footwear who had created a sensation in Europe with the launch of his latest styles: a combination of a sneaker, Ugg boot, in Bathing Ape-type patent-leather bright colors, including the uber-hip metallics of gold, silver and Star Wars storm-trooper white.

Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, Lifestyles

In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.

MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts

Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.

MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On

Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.