Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]
Tag: Racing
Cowboy and Country Fashion Redefined by a New Generation of Guys Inspiring a Mash-up of Traditional Brands with Surf and Moto Influences
Jockey Hat-The New Lid In Town
Move over fedoras, fitted caps, and crocheted “get crafty” hats, a refreshing change of headwear is soon to hit the market: jockey hats. Created in various materials and designs such as paisley, plaids, even Hawaiian flowers, the street version of the real thing is sure to make a hit on the heads of youth culture this summer and fall.