Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
Who ever said sustainability couldn’t be fun has clearly never seen what Global Inheritance creates at Coachella Music & Arts Festival. Other than the epic music line-up, Coachella is also known for its unique art exhibitions, including Global Inheritance’s TRASHed street art bins featuring 50 artists, seesaw charging station, Recyclosaurus Rex, and now, the Saving […]