Tag: research

Teton Gravity Research Gets Strategic Investment from Lonely Planet

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Action sports media house Teton Gravity Research (TGR) has announced that Lonely Planet has taken a strategic stake in the brand that will allow TGR to expand significantly. The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries. Following […]

The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again

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Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]

Ecommerce Study Reveals China As Greatest Market Opportunity; Label Networks Compares Results with Youth Culture Online Shopping Trends

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China tops the list when it comes to ecommerce opportunities in retail bursting to an estimated $271 billion in the next five years. This result comes from a recent study by A.T. Kearney, a global consultant and managing firm that reported the results of the Global Retail E-Commerce Index rankings today, November 18, 2013. From […]

Label Networks Presents 13th Annual Fall Youth Culture Study: Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Technology and Communication Patterns, Digital Entertainment, Plus Market Opportunities and Trends in Fashion, Sneaker Culture, and Music

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Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]

T-Shirts, Trends, and Insights from American Youth Culture Markets—From Label Networks’ New “Future Consumer Reports”

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As an introduction to our new Future Consumer Reports and e-commerce platform, ww.thefutuerconsumer.com, we bring you insights from what to expect in the T-shirts Report 2013. The purpose of the T-shirt Report, and the other Future Consumer Reports covering 13-25-year-olds and their opinions on Denim, Footwear, Accessories, and Action Sports Apparel, is to provide brands […]

Youth Culture: “Where do you find out about new Fashion brands and Styles Mostly?—Fresh Data from Label Networks

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While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.

Video Gaming Preferences in Youth Culture as Determined by Evolution in Preferred Platforms is Shaking-up the Industry

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With E3 wrapping up, we take an in-depth look at the evolution of preferred gaming platforms and how this is effecting the entertainment industry, sports, music, technology, and even fashion based on preferences in compatible titles.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.