In a unique move for a fast-fashion retailer, Zara’s offering borderline luxury prices for limited-edition high-end products bringing new meaning to hi-lo fashion in one store.
What was once a good idea has gone sour especially among young women denim buyers, forcing Paris’ largest department store to take another look at the changes in what was once known as streetwear.
The recession is now “official” but youth culture is a step ahead, tapping into the old to create something new. Here’s what’s going on from London, LA, Brooklyn, Tokyo.
Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem
Big-Box Retailers’ Masstige Moves: H&M’s Highly Anticipated Collection from Comme des Garcons Drops in Harajuku; Target’s Designer Collaboration Program Announced with Alexander McQueen
Moving full-steam ahead with the masstige movement of high-low collaborations, H&M and Target figured out how to create the hype of “wanting” something vs. “needing” something in times of economic crisis.
Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
Despite the economy, the long-awaited Westfield London opens to throngs of shoppers eager to discover what the 13-year construction plan was all about.
In a rare interview with Parisian graffiti artist, retailer, club owner, and now clothing designer, Andre, Label Networks sheds light on how this Renaissance man’s empire grew from the tougher side of Paris.