Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
Tag: retailing
Lifewear—Crossover of Sportswear, Fashion, and Technology—by Uniqlo Compares Fashion to Upgrading Like an iPhone
Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
Paris Round-Up: Street Artist Andre’s”Love Graffiti” and Quiksilver Boards; Comme des Garcons’ Pop-up for 40th Anniversary; Surface to Air New Store and Pop-up Bless
Japan’s Retail Warrior Uniqlo Posts 32% Revenue Increase, and Debut of Edgy Collection on its Way to Becoming”The New Gap but Different”
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.